The cleats are the product of two years of research and development, Adidas says, and are yet another attempt to gain a competitive edge over American rival Nike , which counts star soccer player Cristiano Ronaldo among its stable of top-flight... A new “intelligent” soccer cleat from Adidas promises to allow you to compare your performance with the game’s greatest players. The innovative shoes, which contain an embedded chip that records and analyzes a player’s performance, have already been worn by star footballer Lionel Messi. The technology allows the German sporting goods giant to show you what you did and how it compares to previous efforts, friends and world-class players. (No word on how the shoes will help you get over the bout of depression you’ll face with that last one.
Source: SmartPlanet.com (blog)