RP -For most of the women’s jeans we put 2-5% stretch in them, so there’s just enough for a woman to feel comfortable and hug her body in all the right places and not so much stretch that the jeans tend to sag in certain areas by days end. The rise on the jean in the front and the back is just right so that the woman feels comfortable and secure when she goes through the everyday movements and there’s support in all the right places and no risk of exposing unexpected areas of her body. Drawing on his own personal style: a mix of vintage americana, city chic and beach style, Ron has successfully replicated the look and feel of those favorite jeans. Those jeans you’ve had forever, cant get rid of, have been through the ringer and back but still fit you perfectly. Ron Poisson, owner/creator of premium denim brand Cult of Individuality, confirms what I’m sure we’ve all been thinking: Denim is the backbone of the fashion industry.
Source: Vain Style